Duty paid. Imported, cleared and shipped from the US.
Heavyweight Tee — 240 gsmClassic Tee — 180 gsmLong Sleeve Tee — 220 gsmPiqué Polo — 220 gsmHeavyweight Hoodie — 380 gsmZip Hoodie — 380 gsmCrewneck Sweatshirt — 340 gsmDad Cap — UnstructuredTrucker Cap — StructuredCuffed Beanie — MidweightKnit Scarf — 180 × 25 cmTouchscreen Knit Gloves — MidweightGrip Work Gloves — 13 gaugeCanvas Tote — 12 ozCrew Socks — CushionedHeavyweight Tee — 240 gsmClassic Tee — 180 gsmLong Sleeve Tee — 220 gsmPiqué Polo — 220 gsmHeavyweight Hoodie — 380 gsmZip Hoodie — 380 gsmCrewneck Sweatshirt — 340 gsmDad Cap — UnstructuredTrucker Cap — StructuredCuffed Beanie — MidweightKnit Scarf — 180 × 25 cmTouchscreen Knit Gloves — MidweightGrip Work Gloves — 13 gaugeCanvas Tote — 12 ozCrew Socks — Cushioned
[ Your agent is the studio ]
Ask your AI to open your store.
Wiser runs an MCP server for Claude, ChatGPT, Cursor and any agent that speaks the Model Context Protocol. It reads our catalog, prices every piece at real factory rates, renders mockups, shows what you keep per sale and drafts the launch. A person approves anything that costs money.
claude mcp add --transport http wiser https://wiser.co/mcp
You
Plan a 3-piece merch drop for my podcast. 80k listeners, mostly US, minimal style. What would I keep per sale?
Agent · wiser_plan_merch_launch
A 3-piece pre-order drop. No inventory and no minimum: buyers pay at checkout and Wiser makes exactly what sold after the drop closes.
Piece
Retail
You keep
Heavyweight Tee
$40
$19.80
Crewneck Sweatshirt
$70
$44.26
Canvas Tote
$28
$13.70
At 0.5% conversion, about 400 orders and $13,478 for you. Want mockups next?
[ A first drop ]
Three pieces. No stock. Real margins.
A starter capsule priced with our live model for US buyers. You set the retail price; production, postage, duties and card fees come out of each sale and the rest is yours.
01
Heavyweight Tee / Black
Full-color front print · 240 gsm
Sells for
$40
Made for
$13.10
You keep
$19.80
02
Heavyweight Hoodie / Bone
Chest embroidery · 380 gsm
Sells for
$85
Made for
$18.18
You keep
$56.65
03
Dad Cap / Black
Front embroidery · Unstructured
Sells for
$35
Made for
$8.66
You keep
$18.81
Estimates per unit sold in a pre-order drop shipped in the US. Final prices are confirmed on your quote.
[ How it works ]
From idea to doorstep in four steps.
01
Plan it with your agent
Ask Claude, ChatGPT or Cursor to plan your capsule. It reads our catalog, prices every piece and shows what you keep per sale.
02
Pick blanks and finishes
Heavyweight tees, 380 gsm hoodies, caps, beanies, knits and totes. Embroidery, screen print, DTF or DTG, with woven labels and hang tags.
03
Sample, then open the drop
Approve a pre-production sample, then open a pre-order window. Your audience buys; nothing is made before the drop closes.
04
We make it and ship it
Everything is made in one batch, inspected, imported duty paid and shipped to each buyer from the US.
[ Embroidery ] Stitched thread for a durable, premium finish on chests, caps, and cuffs.[ Print ] Full-color film transfer, heat pressed. No minimum and no setup.
The same floors that make for public fashion groups.
2006
Making apparel since
8M+
Pieces produced a year
200+
Brands served
30+
Countries shipped to
16+
Production facilities
4
PVH-certified facilities
[ Questions ]
What creators ask first
Is there a minimum order for creator merch?
Not for drops. Pre-order drops use DTF, DTG or embroidery with no minimum: your audience orders during the drop window and Wiser makes exactly what sold. Bulk runs start at 24 pieces for embroidery and 50 for screen print.
Do I need to hold inventory?
No. In a drop, buyers pay at checkout, everything is made in one batch after the drop closes, and each order ships to the buyer. You never buy stock up front.
How much do I keep per sale?
You set the retail price. Your earnings are retail plus buyer shipping, minus production, pick and pack, postage, duties and card fees. Ask an agent to run wiser_drop_earnings, or see the examples on wiser.co.
How is this different from print-on-demand?
The garments are cut and sewn in factories that make for fashion brands: 240 gsm garment-dyed tees, 380 gsm brushed fleece, real embroidery, woven labels and hang tags. Orders are batched, inspected and imported duty paid.
Can my AI agent plan and price my merch?
Yes. Add wiser.co/mcp to Claude, ChatGPT, Cursor or any MCP client. Agents can read the catalog, price bulk runs, estimate drop earnings, draft a launch plan, render mockups and send Wiser a brief. A person approves anything that costs money.
Who makes the merch?
Wiser's own factory and design studio in China make it, and Wiser Manufacture Corp. in New York imports it duty paid. Wiser has made apparel since 2006. Online ordering and payments run on LUFF Supply, operated by LUFF LLC.
